“Meanwhile, Star Wars devotees also joined in the fun online with an 18-hour ‘unboxing” event – as a representative from each country had the chance to unwrap one of the new bits of kit as the unveiling continued.
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Sphero, a technology firm based in Boulder, Colorado, unveiled the first photographs of the toy on Thursday and it became the darling of several technology sites.
Gareth Cattermole/Getty ImagesAnthony Daniels.It isn’t only journalists and fans who have been affected by the levels of mystery that Disney has shrouded over “Star Wars: The Force Awakens” since it was first announced.
Toys on sale include action figures, toy lightsabers and fancy dress costumes – in an event that has been dubbed “Force Friday”.
The Force Awakens is just months way from release, and the hype continues to build as we’re set to get a brand new era of Star Wars. They loved every second of it. “It was an honor to use the force to open up this store”. Industry experts believe that they expect $3 billion worth of Star Wars merchandise to be sold this year and the sales next year could be even larger. Well, Disney has launched a new, smaller BB-10 robotic toy which you can control with your smartphone, and which is already available for purchase in the US.
According to Fortune.com in their September 4 report, the Sphero BB-8 toy is the clear victor of all the items released in conjunction with the movie so far. You can get a motorized Jedi Master Yoda for $179.97, or a remote-controlled Millennium Falcon for $88.00. Pendleton Woolen Mills has a Star Wars-themed blanket collection, and Kay Jewelers rolled out a charm collection.
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“We are putting a flag in the ground as establishing ourselves as destination for Star Wars“, said Richard Barry, executive vice president and chief global merchandising officer for Toys “R” Us, in an interview.
