If there was ever time for Xiaomi to prove it’s more than just a smartphone company making generic slabs of hardware, it is now. Rising competition from a host of low-price smartphone makers in China has cost Xiaomi.
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However by putting a negative spin on positive results, it could take its news to an analyst who would claim that it was all due to a fall in smart phone sales in China.
Chinese smartphone vendor Xiaomi has hopes of selling at least 80 million smartphones this year, but that goal may harder to reach than originally thought.
A shrinking core market is not Xiaomi’s only worry.
Chinese smartphone maker Xiaomi today confirmed that it sold just shy of 35 million phones in the first half of this year. Demand for the iPhone 6 drove Apple’s sales in China 73% higher in the first quarter. But if the company is striving for the 100 million mark, then the idea of expansion is fairly justified.
Everything you need to know about Xiaomi’s sales facts in the last five years.
As of now, Xiaomi is selling products like accessories, headphones and battery packs through its online stores in UK, France, Germany and the United States.
In Taiwan, the brand also claims to have surpassed Apple and Samsung sales.
Given that Xiaomi is largely a domestic company, its fortunes are closely tied to the purchase patterns of China’s consumers.
From January to June the company sold 34.7 million devices-registering no growth from the previous six month period.
For the year 2012, Xiaomi sold about 7.2 million devices. In total, these two companies shipped 457 million smartphones and held a combined 47% share of the total smartphone market in 2013.
That is estimated to begin after July 7th.
Earlier this week the company announced it is expanding outside of its Asian base, entering Brazil, as a way of negating the impending saturation point in its home markets.
This isn’t to say that there isn’t hope for Xiaomi.
The Redmi 2 is already available in India and Indonesia.
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In April, the company launched its flagship global smartphone Michigan 4i in India for Rs 12,999.
