The Warner Bros. romantic drama Me Before You, starring Game of Thrones’ Emilia Clarke and Sam Claflin had a strong third place finish with an $18.3 million debut.
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Paramount spent $135 million on the latest “Teenage Mutant Ninja Turtles”, and released the picture across 4,071 locations.
Next weekend’s releases include Now You See Me 2, Warcraft, and The Conjuring 2, with only The Conjuring having a positive rating on Rotten Tomatoes.
Overall, Variety forecasted that Apocalypse is on course to collect more than US$116 million at the USA box office by the end of its run.
The 2014 movie performed surprisingly well – opening to $65.6 million (£46 million) and going on to gross $493.3 million (£343.3 million) worldwide – despite lacklustre reviews. The film is an adaptation of the popular novel by Jojo Moyes. The film, which is in the vein of This Is Spinal Tap, brought in just $4.6 million.
“We looked at a busy marketplace and said ‘where is there a movie for older females and younger females?” Critics liked the film, but audiences were less enthusiastic, giving the satirical comedy a B CinemaScore.
Rounding out the top 10 films of the weekend were: – Captain America: Civil War (US$7.6 million) – Neighbors 2: Sorority Rising (US$4.7 million) – Popstar: Never Stop Never Stopping (US$4.6 million) – The Jungle Book (US$4.2 million) – The Nice Guys (US$3.5 million).
“We can’t blame it all on sequel-itis”, Dergarabedian said. When you think about how few movies geared towards women there are in theaters right now, I’m amazed it didn’t make more and should have a long theatrical run.
Estimated ticket sales for Friday through Sunday at USA and Canadian theatres, according to comScore.
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But it was a shell of its former self.
