Even with today’s retreat, Nintendo shares have soared 92% since Pokémon Go’s launch on July 6, inflating the company’s value by around £13 billion.
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McDonald’s Japan shares have jumped as media reports suggest Nintendo’s Pokemon Go will be launched there in a deal with the fast food chain.
“Pokemon Go is a genuine phenomenon – just after little over a week, it has added United States $19 billion to the value of Nintendo”, Deutsche Bank analyst Han Joom Kim explained to Bloomberg. The new delay has definitely frustrated fans, but it is clear that the makers are not going to be deterred by the surrounding hype into a hurried launch which could result in any unwanted situation with the servers. Many people were upset that Japan was so far down on the list, but Niantic has tried to explain the situation to those people.
And yes it might be an obsene time to be playing Pokemon Go, but for anyone who is still out, perhaps enjoying a rare moment where the sun isn’t melting us all, you can’t play Pokemon Go.
Well, tomorrow isn’t officially the end of July, but it is close enough that there has been a lot of anticipation in Japan.
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In doing so, this will create 3000 McDonald’s restaurants instantaneously into Pokémon Gyms, which have already proven to be regular stomping grounds for Pokemon Go players in the past two weels. The hope is that there will be traffic driven to these sources. While Pokemon Go will not prove a major direct boost, it could prompt Nintendo to cash in more effectively on an extensive cupboard of characters.
