Exciting rumors have reached the headlines yesterday in regards to the launch of Pokemon GO in Japan, as reports revealed that Niantic and Nintendo are preparing to release the mobile game in the said region today.
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“Pokemon Go: When will it come out in Japan?” cried a headline in the afternoon edition of the top-selling Yomiuri newspaper.
The first company that’s rumored to get Pokemon Go prime placement is McDonalds. Before the augmented-reality game’s July 6 launch, the company’s stock was trading at 14,380 yen ($135). Latest reports that the company’s value soared to more than double or a 120 percent increase of its market value in only thirteen days.
Nintendo reportedly surpasses sales of Sony because of Pokemon Go.
Presumebly this could have something to do with the servers struggling to cope with the impending influx of new users as the game is launched in Japan in just a matter of hours.
While there is no official announcement about when “Pokémon Go” will finally be released in Japan, Nikkie has reported that the game will be made available in the country on Thursday.
I imagine it will most assuredly happen in time, but Niantic should probably make sure the game works across all territories on Android and iOS first before it introduces a whole other player base.
It may be short-lived, but for now, Nintendo’s stock market value has surpassed Sony’s own, all thanks to Pokemon Go.
TechCrunch said the sponsorship will see McDonald’s 3,000-plus fast food restaurants across Japan become “gyms”, or battlegrounds, for Pokemon collectors. With vast media coverage on Nintendo’s stock and Pokémon GO, interest in the company remains strong. According to CNN, smartphone accessory maker Zagg has recently acquired battery case manufacturer mophie before Pokemon Go was released.
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The day after tomorrow Nintendo is going to be in the news again, Japan is not only one of the largest gaming markets, it is the biggest market for mobile games.
