The creator of the wildly popular Pokemon Go gaming app received the celebrity treatment on Sunday at the final day of San Diego’s annual Comic-Con, as he discussed the viral popularity and future of the game.
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Actually, it isn’t. Yes, Nintendo has always been the company most associated with Pokemon, but the franchise is actually the property of The Pokemon Company, which Nintendo only owns 32 percent of. “The Pokemon Company, which is an affiliated company of Nintendo, holds the ownership rights to Pokemon“. Sure, Nintendo is getting a slice of the Pokemon Go pie, but not almost the portion being shared by the game’s actual developer or publisher. The maximum profit share Nintendo stand to gain from Pokémon GO is 30 percent.
“Taking the current situation into consideration, the Company is not modifying the consolidated financial forecast for now”. It represented a loss to the company’s value of around $US6.7 billion ($9 billion).
On the other hand, “Pokemon Go” is already starting to roll out in Asia as it debuted in Japan over the weekend. Pokemon GO, although created by another company, could quite easily be a natural springboard into this area of Nintendo’s development.
The next potential catalyst, the expansion of Pokemon Go to China, remains an uncertainty.
The new features include breeding of Pokemon, custom PokeStops, training improvements, trading features, and most importantly new Pokemon characters.
A man plays Pokemon Go on his smartphone outside of Nintendo’s flagship NYC store.
The first reason is Nintendo’s projected Q1 earnings report.
Following Pokémon Go’s release in the U.S.at the beginning of July, Nintendo’s market valuation soared to more than $40 billion, passing Sony.
The game, which lets allows players capture, battle, and train virtual creatures that appear on device screens as though in the real world, has become a global cultural phenomenon.
Nintendo stands to rake in 13 billion yen to more than 20 billion yen in operating profit related to the game, securities analysts estimate.
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After Wednesday’s earnings, Morgan Stanley said the next key focal point will be if Pokemon Go enjoys a China launch outside of just Hong Kong.
