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Nintendo Tanks On News It Won’t Benefit Much From ‘Pokemon Go’
But it’s not to say results won’t be seen soon – Nintendo will be producing and distributing the “Pokemon Go” Plus accessories, which pre-orders for are now sold out for globally. Bets that shares of videogame maker Nintendo will fall have quadrupled in the past week following a major rally sparked by the wild popularity of its Pokemon Go smartphone game.
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Those children have now grown into smartphone-owning adults, and Pokemon fever struck once again with the release of the augmented reality game.
“Taking the current situation into consideration, the company is not modifying the consolidated financial forecast for now”, Nintendo said in a stock filing via BBC. “The Pokemon Company, which is an affiliated company of Nintendo, holds the ownership rights to Pokemon”.
Nintendo Co. owns just 13 per cent of Niantic, the San Francisco-based mobile developer which was spun out of Google and developed and distributed the game.
Now what: That said, Nintendo did remind investors it will benefit from producing and distributing the Pokemon Go Plus peripheral device for use with the app.
Nintendo lost $6.7 billion in just one day’s trading as commercial success did not follow on from widespread interest in the game. But considering that impact is nearly certainly smaller than most investors have assumed, I can’t blame them for taking at least some of their recent profits off the table.
But either way, Nintendo clearly felt the need to clarify in a move that has dramatically stifled the bullishness investors showed for Nintendo in recent weeks.
Niantic has made history with the release of the mobile gaming app “Pokemon Go” this month.
Its shares dropped 17.7pc, the maximum allowed in the Nikkei index -but despite this they are still 60pc higher than before the game’s release.
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Many consumers associate Pokemon with Nintendo after the company published the games since they first appeared in the 1990s.