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NY Times: Amazon and Pandora set to launch new music streaming services

The paid service brought another layer of music as well as additional features for those who were willing to pay for them.

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The New York Times noted that $10 a month may be a high price for casual listeners despite the appeal of “all you can listen” for a fixed monthly cost.

According to Sisario’s article dated September 11, Sunday, the said executives chose to remain anonymous since negotiations are still ongoing. Pandora and Amazon will now try and make it work at five bucks.

The New York Times on Sunday reported that two large companies with plenty of experience in the music industry are about to step up their efforts to compete in the growing market for unlimited on demand music streaming. First, in an announcement that could come as soon as this week, Pandora will reportedly debut an updated version of its $5 internet radio service that allows users to skip more songs.

The Wall Street Journal detailed Pandora’s plans for expanded its music streaming services last month, reporting that it had recently initiated talks with music labels in a bid to offer full streaming catalogs. Specifically, Pandora hopes to be able to offer its subscribers a catalog of tens of millions of songs that can be accessed on demand.

Adding to the list of possible competitors is Amazon.

On the other hand, Amazon is also expected to launch a music service with a full catalogue priced at $10 a month. A more recent write-up reveals that Amazon may slash the specified monthly fee down to $5 for customers who are on the Echo, Amazon’s smart speaker. The insiders claim that both companies are close to completing their deals.

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Also set to unveil a new streaming music service is Amazon, which already offers a service called Amazon Prime Music that is bundled with its -per-year Prime service.

Tim Westergren