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NYSE sets Spotify reference price at US$132

Listing day is going to be no different.

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Typically when a company goes public with an initial public offering (#IPO), they first offer shares to a bank, who then offers those shares to their clients at an agreed upon price. But unlike numerous recent tech IPOs that hit the market with all the impact of a leaden shart, the real concern with Spotify is that it will do well. With the United States also set to tighten its H1B policies which will make it hard for the tech companies, the recipe is complete for the companies to feel the pinch and this has been placing the pressure on the stock markets.

That nugget of information is useful in trying to ascertain Spotify’s current valuation in the private commercial world – although there are some conduits required. And Spotify is poised to be of a comparable size.

“Indeed it may be some time before Spotify is profitable, as the company is resolutely committed to prioritising growth over profit, and will be channelling money into investing in services for its users, and building on its scale”.

A Spotify spokesman confirmed that the mistake had been made but declined to comment. This range of stock trading in March was even wider than share sales in January and February. The New York Stock Exchange told Reuters that the public opening price will be set according to buy and sell orders for the shares that are placed by broker-dealers. That means insiders don’t have to wait months to sell their holdings. Spotify Technology S.A. has a market-cap of $151.7 million. It will not have some of the safeguards traditionally provided by investment banks, which try to prevent new stock from following below a certain price. Normally, companies don’t pursue a direct listing. So-called designated market makers Citadel Securities will help to ensure that the process is orderly by helping facilitate trading throughout the session. With this much disagreement about the value of a Spotify share, things could get very messy on Tuesday.

With Spotify, there’s no predetermined supply and the company isn’t selling in the offering. “They have to work together”. It also says the process is fairer because it puts large and small investors on a level playing field. The company claims they did this because they don’t need cash on hand and they wanted their listing to be more fair.

Ek and Lorentzon are free to sell some of their shares Tuesday.

The Swedish company will begin trading later Tuesday as SPOT on the New York Stock Exchange, bringing a fresh new stage to a service founded a decade ago.

The Nasdaq 100 fell 2.9 per cent on Monday and the Cboe Volatility Index jumped to 23.

Given that question mark, and a number of others, what follows are some thoughts on Spotify as it waits out the last hours of its life as a private company. If everything goes smoothly, and Spotify emerges this week as a richly valued public company, it’s a good bet that other relatively young tech companies will want their own not-IPOs.

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But Green said he’s not anxious about Spotify’s decision to sell the stock directly on the NYSE. Investors may have to wait a while to see if Spotify can pull off its dream of a stable, low drama listing.

A view from the crowd during Spotify's Rap Caviar Live in Houston at Revention Music Center