Switching mobile providers could become as easy as sending a text under new proposals by Ofcom.
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Mobile phone users will be able to switch deals and keep their numbers without telling their old providers under a move by watchdogs designed to create a price war.
A range of options to make it easier are now being weighed up.
However, according to an Ofcom consultation document published yesterday, customers could get hold of the PAC by sending a simple text, or dialling an automated service.
If customers were more likely to switch, companies would be forced to offer better deals, it explained.
Last 30 days, the gauge evolved the procedure for people who want to turn broadband internet service provider, and also has now accepted ambition at switching cell phones, welcoming the building industry to discuss its proposals.
Ofcom wants UK telecoms to speed up and simplify switching options to consumers. We do not agree.’. However, campaigners said that the change could not come soon enough.
One of the stated reasons for telcos like BT to buy their way into mobile networks, content and video delivery, is that a compelling bundled offer will not only prove more attractive for the consumer (still a doubtful long-term proposition) but will have the useful side-effect of making him or her “sticky” and less able and willing to leave for another provider to suffer hours (perhaps days) of swapping over features, choosing new entertainment packages and so on.
Mobile switching is much more complicated and multi-faceted. “Ofcom recently made switching easier for millions of broadband users, and we are now focusing on improving the process for mobile customers”.
Attempting to change providers has typically been a fraught and stressful experience for UK mobile consumers as the process often involves a lengthy phone call with a person specifically trained to try to get you to change your mind.
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However, he added that mobile companies should go further, for example by sending alerts to their customers whenever their contracts are about to end. They basically put the onus on your operator to take its own sweet time to facilitate the transition and make the process hard for you.
