When asked inevitably by CBS’ Tracy Wolfson about whether Sunday’s game would be the last for the 39-year-old sure-fire Hall-of-Famer, Manning dodged deftly, saying he would think about it – after he first kissed his wife and kids before enjoying his second Super Bowl victory with a certain sudsy brew. Here are the advertisers whose gamble paid off, and those who dropped the ball. The ad has been viewed more than 18 million times on YouTube so far.
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“Every guy in the bar had a smile on their face”, Raj Nijjer, from Scottsdale, Arizona, who watched the game at a New York City bar.
The general consesus of commenters declared the ad “the best commercial” from this year’s Super Bowl.
From a unusual creature called “Puppymonkeybaby” to a tear-inducing Audi ad, Super Bowl ads ran the gamut this year from offbeat humor to heartfelt messages. An ad for Bud Light featured Seth Rogen, Amy Schumer, Michael Peña and Paul Rudd, while Skittles went with Aerosmith’s Steven Tyler.
Mountain Dew’s Puppy Monkey Baby. Brian Kearney, from Morris County, New Jersey, was watching the game with about 15 people and said the ad was a hit with his friends.
What’s cuter than a bunch of Dachshunds wearing hot dog costumes and running through a sunlit field in slow motion toward their soul mates, people in Heinz mustard and ketchup costumes? So why would advertisers pay millions to air ads focusing on constipation, irritable bowel syndrome and toe fungus? “Wrong subject”, Kelly O’Keefe, a marketing professor at Virginia Commonwealth University, said of the constipation ad.
Quicken Loans, another first-time advertiser, imagined a world where it’s as easy to get a loan on your smartphone as it is to buy music and plane tickets.
I’ll give Xifaxan credit: It at least got me to remember what it does, which is more than you can say for a lot of drug commercials that spend the vast majority of their time listing off disgusting sounding side effects.
Some viewers took to Twitter to complain the ad reminded them a little too much of the 2008 financial housing bubble and subsequent financial crisis.
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We didn’t see too many emotional or too many deep ads. Some viewers were offended that one of the events was the collapse of the Twin Towers in the September 11 terrorist attacks.
