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Oh, Baby: Pantone Picks Two Pastels as Colors of 2016

“Color allows people to showcase their personalities, and, with the addition of the PANTONE Color of the Year 2016 selections to our already robust line of colorful and unique brewers and accessories, we’re expanding on peoples’ desire to choose for themselves and express their individuality in different ways”. But now it’s time for new colors to reign in 2016. One look at the colors and you can see why Pantone raves about “the beauty of this harmonious color pairing”. This year, the winning color is actually a two-way tie, between Serenity, a purplish baby blue, and Rose Quartz, an icy pale pink.

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The world-renowned colour authority, Pantone, has for the first time, nominated two colours as it’s Pantone Colour of the Year for 2016.

“Rose Quartz is a persuasive yet gentle tone that conveys compassion and a sense of composure”, Pantone says on its website. That’s just what these hues deliver: Rose Quartz evokes a sunset, budding flower, or flushed cheek, while Serenity conjures an expanse of bleached blue sky.

For over five years, Keurig has partnered with the Pantone Color Institute™ to incorporate the latest trend colors into its hot brewing system portfolio.

Pantone says the combination of the warmer rose tone and the cooler tranquil blue is a color snapshot of what is taking place in our culture.

Pantone’s colour experts “comb the world looking for new color influences” from “the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles and socio-economic conditions and more”.

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The 2015 color of the year was Marsala, an earthy wine red.

Pantone Colour of the year