Previous investors including Jerusalem Venture Partners and GTI Capital Group also participated.
Advertisement
AnyClip, founded in 2008, launched its content marketing platform in mid-2013. Bank Leumi’s LeumiTech high-tech arm will be the supporting bank for AnyClip’s expansion activities. AnyClip is a video company too, which partners with content producers and owners to develop, curate and distribute their content for Web sites, devices, smartphones, etc. The company’s search engine can find nearly any clip in thousands of movies, providing advertisers, video and film producers, music video directors and others with just the right clip to highlight their scene, product or musical composition. “Combined with the increased growth in mobile video solutions, we are positioned at the center of the fastest-growing sector of the advertising industry”. This results in increased revenue for publishers, blending premium video and ads to drive user engagement, average time on site, and average watch time.
AnyClip Media has completed a funding round of $21 million. “The platform not only serves audiences with relevant, targeted videos but also ensures brands that the content will actually be seen by viewers in a brand-safe environment”.
According to some reasearch through Interactive Advertising Bureau, antithetic video advertisement wasting will go up 46 proportion in 2015 to really usd10.at least three b. In a statement released today AnyClip revealed that the bulk of the cash infusion will be used to strengthen TripleMatch, a system that pairs playlists with relevant websites and content verticals in order to efficiently target ads to receptive consumers across a network of over 200,000 sites.
Advertisement
AnyClip Media chairman and JVP general manager Gadi Tirosh said, “We are impressed by AnyClip’s leadership, cutting-edge technology built for all screens, and forward-looking vision for the future of online advertising”. In turn, these clients attract anywhere from 40 to 80 million unique global views per month. Its system uses this data to create custom curated video playlists matching premium video content with targeted advertising. The company’s ranking on the comScore’s top10 list along with major Internet brands like Yahoo and Facebook is, he said, in a large part, due to the extensive reach of AnyClip’s network. The company has 50 employees and offices in Israel and New York.
