Twitter reportedly beat out companies like Facebook and Amazon for the exclusive mobile stream.
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According to the National Football League, 2.3 million viewers watched the Buffalo Bills-New York Jets game and/or the pregame show for a minimum of three seconds with video being 100 percent in view, which is on par with Yahoo’s stream last season of the Jacksonville Jaguars and Bills in London. But the debut did not go as planned for the social networking platform as an average per minute audience of 243,000 viewers was recorded who witnessed the match between Buffalo Bills and New York Jets.
On the flipside, TV broadcast still got the majority of 48.1 million people on it and with CBS and NFL Network at 15.4 million viewers.
For more business headlines from Jane King at the Nasdaq, watch Daybreak Monday through Friday. Twitter only has 313 million monthly active users, and these numbers are not increasing. It has already paid $10 million to live stream ten games this season. The 2015 THURSDAY NIGHT FOOTBALL premiere on CBS and NFL Network, which featured Denver and Kansas City, earned a 12.9/24, which is the highest-rated THURSDAY NIGHT FOOTBALL game ever. The market liked what it saw: Twitter stock closed up four percent Friday. The average user stuck around and streamed for 22 minutes.
As a result, some Jets fans were bombarded with spoiler tweets in the seconds ahead of Buffalo Bills quarterback Tyrod Taylor’s first-quarter pass to Marquise Goodwin – a play that ended with an 84-yard touchdown at the expense of Jets cornerback Darrelle Revis.
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“These devices will bring Twitter´s live streaming video experience to life on the TV screen”, Twitter chief financial officer Anthony Noto said when the apps were introduced. Despite shrewdly catering its live content strategy around the biggest talking points on its service (sports, news, politics, finance), Twitter isn’t merely trying to increase chatter. ESPN, which airs Monday Night Football and a wildcard playoff game, pays about US$1.9bn annually.
