“The spokeswoman did not name the licensing partner or give any further details about the phone”. According to a company spokesperson, the Pepsi smartphone will instead be limited to the Chinese market alone.
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The news follows the announcement of a limited supply of the formerly-fictional Pepsi ideal, a special branding effort aimed at celebrating Back to the Future Day on October. 21, which is the day that the film’s character Marty McFly arrives in the year 2015.
We don’t know if the guys from the marketing department wanted to make fun of us, but yeah, it seems that a Pepsi smartphone will be available soon. (NASDAQ:GOOG) Android smartphone (along with accessories) in China.
The company stated that it has no intentions of entering the manufacturing segment. It said the companies are committed to engaging with Chinese consumers at this point of connectivity, and in innovative ways, to grow the brand.
Rumors suggest that the phone will feature a 5.5-inch display with 1080p resolution, 2GB RAM, 16GB of built-in storage, 13-megapixel main camera, and 5MP front snapper. The phone will be backed by a 3000 mAh battery.
In what is being called the most freaky branding decisions in recent times, Pepsi Co, Inc.
It is still uncertain whether consumers would be interested in owning a Pepsi smartphone. Out of the box, the handheld will be running on Android 5.1 Lollipop. It has partnered with several brands already including Italian shoemaker Del Toro for a soccer campaign and Bang & Olufsen, a Danish luxury stereo and TV manufacturer.
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The Pepsi P1, however, doesn’t offer free drinks when you open it. Maybe a “Crystal P1” model reflecting a Crystal Pepsi dispenser, or a phone body made from Pepsi can aluminum will do.
