PepsiCo produced new formulation of Diet Pepsi comprising artificial sweetener sucralose as replacement of aspartame as well as acesulfame potassium, another artificial sweetener with zero calories. That change is set to take place in the US starting this summer.
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However, as we go through the dedicated ring in which they will mentioned the company’s revenue, Indra Nooyi, Chief executive officer of PepsiCo, compiled a shocking announcement, saying for followers of one’s aspartame Diet Pepsi, we’ll work out ways to nonetheless cause it to be available, most…
FILE – This October 10, 2011 file photo, shows a can of Diet Pepsi, center, and other Pepsi varieties, posed for a photo in Philadelphia. “This is about evolving consumer demand in the USA and in diet cola specifically we kept hearing about aspartame over and over again from consumers.” Seth Kaufman, vice president of Pepsi, has said that the reformulated drink might have a “slightly different mouthfeel”, but that people will still be able to recognize the drink to be Diet Pepsi.
Online soda sales remain tiny because soda is heavy and expensive to ship, but Coke and Pepsi recently have sold some low-volume products exclusively online.
But changing recipes can also backfire – as Coca-Cola Co. learned in 1985 when it launched New Coke before quickly reverting to its original cola recipe after an uproar from die-hard drinkers.
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Yet there’s also no doubt that there exists a large cohort of consumers who have come to love the clean, nearly metallic taste of aspartame-sweetened beverages.
