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Pokémon Go launches in Japan with McDonald’s as first sponsor
When the game was first launched by U.S. based Niantic I N C, the main focus of the developers was on Japan, the country where the Pokemon characters were actually born.
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The game uses augmented reality to let players “capture” monsters in real-life locations.
Pikachu was welcomed home by thousands of enthusiastic gamers Friday as the global phenomenon of Pokemon Go finally launched in Japan, extending a wildly successful franchise that is part of the national social fabric. This, of course, seems to be a result of the increased string of incidents and crimes that players have been subject to since Pokemon GO launched.
“The game is just as I imagined it would be, it’s really fun”. The NISC suggests that players should check their local weather reports to ensure they won’t be playing the game in unsafe conditions. In this market, Pokemon GO is now beating Rune Story by COLOPL, Inc. and Monster Strike by mixi, Inc.
“From today you can go out and find Pokemon to your heart’s content”, said Junichi Masuda, head of development at Game Freak, and co-creator of the game said following the release of the Game in Japan.
Nintendo could also profit from sales of “Pokémon GO Plus”, a separate device that enhances the gaming experience.
Pokemon Go, the game that has captivated people in countries such as the US, Australia, and the United Kingdom has finally come to the Japanese market. Niantic has issued a guideline requesting that users play the game safely.
The game has enthralled players and boosted investors’ view of Nintendo’s future, as they bet the group can cash in on a treasure chest of other lucrative cartoon characters, from Donkey Kong to Super Mario.
With the meteoric rise of Pokemon GO, we’re sure many are wondering if its fall would be just as meteoric, or if Niantic could somehow manage to sustain it and keep it popular for years to come.
There have been reports of accidents and thefts of smartphones involving users playing the game.
McDonald’s Japan shares rose about 3% following the announcement.
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Amid widespread anticipation before the official release, the government issued a rare safety guide warning of the dangers gamers could face, from heatstroke to online scams.