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“Pokemon Go” giving stocks a boost

Japan will be the first country in Asia to see Pokemon Go launched, with others expected to follow quickly in its wake. Nintendo is now more valuable than Sony.

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While the game was launched two weeks ago in the United States, Australia and New Zealand, and has since released in more than 20 countries, there is still no firm release date for Japan.

Meanwhile, Pokemon GO still has not launched in Japan. Its trading volume of 703.6 billion yen ($6.64 billion) was the biggest daily volume for any company on the exchange ever, the TSE said.

Nintendo’s market has been increasing even before “Pokemon Go” has hit the app stores. Pokemon Go has influenced a lot of people and continues to get hundreds of thousands of downloads by the second. It’s due to the key characteristic of the game that lead to a huge success.

There are conflicting reports with Nintendo right now.

A Spearow, a Pokemon character appears in a London street during a game of Pokemon Go, a mobile game that has become a global phenomenon, on July 15, 2016 in London, England. In fact, CLSA analyst Jay Defibaugh predicts that Nintendo will probably receive “little direct profit” from the game, considering they developed it with Niantic and only own 32% of the game.

Nintendo’s stock was down 10 percent in afternoon trade. This revolutionary game will open new similar games in the near future.

Nintendo had struggled as the shift to mobile gaming ate into its handheld game console business. The hype lasted for a few years until their value dropped after 2012.

“Nintendo shares need a break too”, senior strategist at SMBC Nikko Securities Chihiro Ohta told Bloomberg.

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After all, demand for Pokemon Go, which has already outstripped the likes of Twitter and Tinder for popularity, is likely to be very high in Japan.

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