Pokemon Go Makes It’s Homecoming

Indeed, as reported by BBC, “Pokemon GO” has finally reached the aforementioned country.

The official Twitter channel has blamed the game’s recent launch in Japan, before acknowledging that the problem has affected users in Europe, North America, Japan and Australia. In case you haven’t heard, developer Niantic Labs is partnering up with some big-name sponsors to convert certain locations into Poke Stops and gyms inside the game, starting with McDonald’s.

The Nuclear Regulation Authority revealed that it issued a notice to electricity companies and relevant organizations about enforcing security to prevent “Pokemon Go” users from entering their facilities, including nuclear power plants.

It attributed the delay in Japan to responses “beyond our expectations” after the game’s rolling release began on July 6.

Contrary to most of video games that are played from the comfort of a player’s house, “Pokemon Go” has taken things to a different level. As anticipation built toward the Japan release, the government issued nine safety-related rules Wednesday for “Pokemon Go” players to follow.

The augmented reality game uses smartphone cameras to superimpose the cute, digital creatures on real world settings.

Serkan Toto, a Tokyo-based games industry consultant, explained earlier this week why this partnership between the Pokemon Co., McDonald’s Japan and “Pokemon Go”-developer Niantic Inc. could be big for the gaming industry”.

This is quite a smart move on part of McDonald’s as “Pokemon Go” makes use of Global Positioning System and this can drive potential customers to the one if its restaurants that’s been designated as “gyms”.

Now available in more than 30 countries, the mobile game quickly gained popularity among users of all ages. The government also warns players to be careful overseas its flier features a cartoon of two pistol-wielding men in cowboy gear to emphasize the point.

USA Today, on the other hand, reports that “Pokemon GO” being the number 1 most downloaded app in Japan is not really surprising.

“I want people to abide by the warning so that people can play it on smartphones safely”, said Chief Cabinet Secretary Yoshihide Suga on Thursday.

McDonald´s Japan shares rose around three percent following the announcement.