“Since Pokémon Go launched July 6th, the mobile game has raced past the likes of Facebook and Twitter on the app charts, already attracting a record-setting 21 million daily users in the USA alone”. It’s an unprecedented mobile phenomenon.
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Pokemon Go is addictive fun, but a downside to wandering around with your smartphone out is that it can run through your data plan quite quickly.
T-Mobile is capitalizing on the astonishing popularity of Pokemon Go by offering various freebies-including unlimited data while playing the game-as part of an upcoming promotion.
Pretty much every PR agency under the sun has had a meeting this week trying to determine how they can get a slice of the Pokemon GO popularity, and, to be fair, so has every newsroom.
Retailers and marketers are eager to get their hooks into the game, so it was only a matter of time before a major telco like T-Mobile figured out how to lure customers with it. Gotta catch ’em all.
Customers will have to use the T-Mobile Tuesdays app to claim the perk, which also comes with $15 toward a Lyft ride, a free Frosty from Wendy’s and a discount on battery packs.
On top of all this, T-Mobile also says that 250 more people will win $100 worth of in-game PokéCoin currency, and five people will win “a Pokémon Go hunting trip” anywhere in the US for two.
Pokemania has officially gone insane.
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To access the deals users need to download and install the Android or iOS T-Mobile Tuesday app, as well as, of course, Pokemon Go.
