We all had a junky camera our parents gave us, and we all marveled at how the white piece of photo paper slowly morphed into a full portrait right before our eyes after we took a picture.
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Offered by C&A Marketing, an authorized Polaroid licensee, the Polaroid Snap instant digital camera will be on display at IFA 2015, from September 4 to 9. Polaroid’s latest Snap camera doesn’t use ink to print photos. Now Polaroid has figured out a way to do it without the bulky cameras and expensive film packs.
“Sharing, instant photography, and the idea of one snap, one print, are concepts that Polaroid developed over 75 years ago and that have long been engrained in the brand’s identity”, Scott W. Hardy, President and CEO of Polaroid said in a statement. The camera then activates those crystals to produce a full-colour 2-inch x 3-inch (or wallet size) image.
Polaroid has introduced the Polaroid Snap instant digital camera at the IFA 2015 in Berlin, a digital camera that can instantly print out photos without ink.
In fact, the pocket-sized instant camera looks a lot like the company’s Zip printer, which is less than an inch thick and about 3 inches high by 5 inches wide (23 by 74 by 120mm). Thanks to its quick print abilities, consumers can shoot new images even while the Polaroid Snap is printing.
Compared to the Polaroid cameras of yore, the Polaroid Snap includes an SD card slot capable of holding up to 32 gigabytes, and – of course – the inkless printer. The new gadget also comes with a selfie timer which is really trendy nowadays and photo booth mode, which takes six photos in 10 seconds. The paper is the only consumable, so you don’t have to worry about ink cartridges, and the prints come out dry and smudge-proof because there’s no ink involved.
Users can instantly share the photos, as they print in just under a minute. Additionally, because ZINK Paper is adhesive backed the photo can be used as a sticker.
The camera has three built-in presets – color, black and white and vintage – and costs $99.
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The nostalgia might play a huge role, but the most popular outlets, such as Instagram or Facebook, require an internet connection, so it’s open to discussion if potential customers will be ready to take a step back into the snap-transfer-and-post cycle, instead of today’s instant snap-and-share.
