With this unique launch, Mr. Strickland’s campaign earns bragging rights as the first Senate campaign in the country to use YouTube’s brand new “Bumper” ad format announced two weeks ago by Google, according to a media release by Mr. Strickland’s campaign.
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Portman, who polls show is running neck and neck with Strickland so far, can use the ads to re-introduce himself to Ohioans – a recent poll found 42 percent of OH voters hadn’t heard enough about the Cincinnati-area Republican to have an opinion about him.
His campaign says the ad buys in all 10 OH media markets will be complete by Thursday.
Portman campaign manager Corry Bliss says spots will appear during big television events, including prime-time Ohio State football games, or be micro-targeted to Ohio viewers’ favorite shows in various markets.
Mr. Portman’s campaign has significantly outraised Mr. Strickland’s.
“I’m running for the Senate in OH”, he added.
“Short and sweet is the key to reach voters online – and thankfully it only takes 6 seconds for them to learn the truth about Portman: he’s the best senator China’s ever had”, Pearcey said.
The Strickland campaign said Mr. Portman will need to spend $15 million just to “fix his embarrassing lack of name identification”.
After Ohioans cast their vote for a presidential nominee the next thing they’ll see on their ballot is a choice between Republican Sen. By contrast, Portman had added $2.4 million for the quarter to amass $13.5 million in the bank.
Michawn Rich, a spokesman for Portman’s campaign, said this would not be a typical ad blitz.
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The strategy of locking in early ad time, and the associated cheaper prices, has been employed by the House Majority PAC and Senate Majority PAC already this cycle.
