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Post-EMV Deadline, Retailers Bear Responsibility for Magnetic Stripe Credit
Eventually the technology that what will be used in the USA will be the same as that which is used in the rest of the world, known as “chip and PIN”.
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Chip technology is more secure than magnetic stripes because the chips generate new authentication codes for each transaction, while the codes built into magnetic stripes are permanent and can be copied and stored by hackers for later use.
CPI Card, in its prospectus, said it made 360 million cards previous year or about 35 percent of the US total, making it the largest financial card maker in North America. In parts of Europe, 95 percent of terminals are EMV-compatible.
The PayPal video demostration shows the card reader’s ability to accept payment from swipe card, and also when the customers taps their cell phone against it. Follow the link to Paypal to learn more about these devices.
Despite low current EMV (Europay, MasterCard and Visa) adoption numbers following yesterday’s official
Orfei makes a good point. Brown said the Melody Inn paid about $700 for their terminal, which does swipe cards and chip cards. My regional chain grocery store, Kroger, however, is not.
“I do think there’s an education process that needs to happen for not only the consumer, but you also think about the store employees”, Michele Dupré, head of Verizon Enterprise Solutions retail and distribution practices, told Mobile Payments Today in a recent interview.
Sean McQuay, a credit card expert at personal finance site NerdWallet, said fraudsters are going to bug every non-EMV payment terminal they can to steal credit card information because these terminals will become the path of least resistance for theft. But the fact that Kroger is waiting until the end of the month to turn on the EMV feature is disappointing.
Q: How do the chip-cards work differently than traditional cards? I plan to go out and do a little testing, just to see.
The October 1 deadline is not a law or a regulatory mandate, said Jason Oxman, CEO of the Electronic Transactions Association. Mid-sized and small retailers, especially, may need additional time to budget for the expensive conversion to the new infrastructure.
According to a CreditCards.com survey released Wednesday, more than six out of 10 credit card holders say they don’t yet have a chip-enabled card.
Under the newly implemented regulations, if a business does not switch its credit card processing machines over to the new EMV cards or if a credit card issuer does not provide new EMV chip cards to its customers, in the event of credit card fraud, the responsibility for loss will be on either the credit card issuer or the retailer, whichever has not complied with the new law. It said Richard Nixon on the card.
Yes and no. The October 1 deadline was created by MasterCard, Visa, Discover and American Express to reduce or eliminate their exposure to credit card fraud. About 30 minutes will suffice, says Rod Katzfey, vice president for business development and sales for Credorax, a payment processor and merchant acquirer in Atlanta.
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Most US merchants have been dragging their feet because they fear EMV will slow transactions, or that consumers will be confused. And I experienced no other problems. The new system is wireless and allows customers to use Apple Pay, which he is finding a few customers prefer.