Overall, the ads drove more than 7.5 million incremental searches during the Broncos-Panthers game, according to Google.
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Despite the initial negative reaction to the puppy monkey baby commercial, Mountain Dew is the main company name on everyone’s lips and keyboards after the Super Bowl, and no can accuse the ad of not being memorable. “It was a big hit at the Super Bowl party I was at, and I was surprised how NARAL reacted”, said Chris Gast, the director of communications for Right to Life Michigan. The most infamous example from this year’s game was Mountain Dew’s PuppyMonkeyBaby ad but there were several more.
While viewers will flock to Super Bowl ads in the days and weeks after February 7th, YouTube has also provided an early look at the game’s top videos with a top ten ranking sorted by total views.
Other measurements were experimented with, including a fascinating study of emoji usage by Stattleship, a Cambridge-based startup.
The publication’s Ad Meter is considered one of the country’s most closely watched gauges of advertising success. The question is, what are the best ads?
“[The] Doritos Super Bowl Ad Shows Why Pro-Lifers Are Winning”, The Daily Signal, the news site of The Heritage Foundation, declared Monday. Since the Border Collie makes several appearances and does some great voice work, I still consider it a dog commercial, and a charming one at that.
“We absolutely obliterated them online”, he said.
Insightpool found that in a 12-hour period starting Sunday 4 a.m. Eastern, there were 107,000 instances in which Facebook users posted, shared, commented or linked information or stories related to Doritos, which ran several spots in the game. She then faces the doctor and says, “He is eating Doritos at my ultrasound”.
Before and after the game, Super Bowl ads have been watched for more than 1 million hours, as brands get savvy about teasing and pre-releasing their ads. Later, talking to sportscaster Jim Nantz on the Super Bowl award podium, Manning offered yet another plug for Bud. If you’re trying to make an emotional connection with a 25-year-old male, your mother shouldn’t love that commercial as well. “We’re telling stories in different ways”. Colgate used its initial foray into Super Bowl ads to advocate for water conservation.
“Bernette did add that he was a “big fan” of MINI’s use of celebrity with its “#DefyLabels” ad.
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In that year, “Super Bowl XLVII” between the Baltimore Ravens and San Francisco 49ers in New Orleans, the game had a 34-minute delay due to a power outage.
