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Ratings plunge for New Year’s Eve College Football Playoff
ESPN averaged a 9.9 Nielsen household rating for the Cotton Bowl, which Alabama won 38-0 over Michigan State, setting a record for largest shutout margin of victory in Cotton Bowl history. Last season, the semifinals were played on January 1 and both had better than a 15 rating. The Orange Bowl, which saw Clemson take on Oklahoma, drew a 9.7 rating in the advertiser coveted adults 18-49 demographic.
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The Orange Bowl got a 9.1 rating, a plunge of 38.5 percent from last year’s Rose Bowl (14.8) held in the same afternoon time slot but on January 1.
College Football Playoff executive director Bill Hancock told the AP he was still awaiting the results of the New Year’s Day games.
Ratings for ESPN’s college football playoff games were down sharply as they moved from New Year’s Day to New Year’s Eve. But playoff officers did not need to change up the schedule within the first season of New Year’s Eve semifinals.
In the 25 markets with local people meters, the ABC progam fared better relative to past year, with its 7.5 rating share up 3% (from 7.3) and perhaps reflecting that it picked up some of the younger viewers switching over from college football.
“It’s just not appropriate to talk until all the results are in”, he said Friday. Playoff officials had a chance earlier this year to move the semis to January 2, a Saturday with no competition from National Football League games, but they were apparently so eager to begin the “new tradition” of playing games on New Year’s Eve that they chose to inconvenience fans and risk losing millions of viewers. The face-off between Heisman Trophy-winning quarterbacks Marcus Mariota and Jameis Winston in the Rose Bowl drew 28 million viewers.
So for the two out of every three years the Rose and Sugar aren’t semis, the playoff games got pushed to December 31.
That change, combined with tiresome games that were essentially over by the end of the third quarters, led to a big dropoff in ratings from previous year.
Social networks were virtually silent about the games compared to the year before. In all likelihood, they will continue to reflect that on an annual basis as long as the CFP continues to cling to New Year’s Eve as the date for its semifinal games.
NY wants fantasy sports firms to return money • New York’s attorney general has filed a lawsuit asking FanDuel and DraftKings to give back all the money they made in the state, the latest salvo in an ongoing clash with a pair of increasingly popular daily fantasy sports websites.
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The most tweeted-about minute occurred at 1:15 a.m. ET (4,155 tweets during the minute) as viewers reacted to a performance by 5 Seconds of Summer. Following the 2018 regular season, New Year’s Eve falls on Monday. But Dec. 31 is a Saturday.