The company calculates $11 billion in total was spent between Thanksgiving Day and Cyber Monday.
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“Strong Cyber Monday evening sales pushed the day’s close to $3.07 billion, with stronger than expected discounts averaging 21.5%”. Now, even with broadband access, Cyber Monday continues to be a day when retailers pull out big promotions.
Target was offering 15% off on every online order on Monday, along with 30% off select clothing, shoes and toys.
Last year, retailers experienced shoppers on Black Friday crowding some stores, so they hired more security staff this year to be ready for a repeat.
Adobe also added the sales holiday seemed to show more “positive social sentiment” than Black Friday on social media.
Both Adobe and Amazon are reporting record sales, with Adobe citing a number of $3 billion.
Cyber Monday shoppers mainly went after electronics, including TVs, tablets and the Apple Watch.
Online sales for large retailers, with average revenue of $25 million, grew 15 percent on Cyber Monday compared to a year ago, while small retailers, with average revenue of $100,000, increased by 6 percent, according to data released Monday by Adobe Digital Index, of San Jose, California.
ComScore chairman, Gian Fulgoni, said: “Cyber Monday maintained its reputation as the most important online spending day of year, exceeding $3bn in total digital spending and once again becoming the heaviest online spending day of all-time”.
A Target spokeswoman said volume had been twice as high as its busiest day ever and that as the website had seen spikes in traffic so some visitors were placed in a queue.
Mobile also accounted for 34% of Black Friday sales and drove 53% of in-store shopping visits on Friday.
The holiday season is on and that means it’s time to think about presents.
Still, given sales have become much more spread out – starting in some cases a week or two before Thanksgiving – and more people are buying online, Black Friday and Cyber Monday are not the ultimate indicator of holiday season sales, says Brian Yarbrough, consumer analyst with Edward Jones.
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The name “Cyber Monday” was coined in 2005 by the National Retail Federation’s online arm, called Shop.org, to encourage people to shop online.
