The company said it saw a 35 percent increase in buy-online/pickup in-store this year. PCA Predict, which automatically helps to fill online address forms for shoppers based on their postcodes, said that orders across the web rocketed by 16 per cent. Some websites, including Argos, appeared to struggle with traffic volumes.
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Major retail shares including Walmart and Best Buy ended the week lower, whole Target shares were up after the retailer was picked out be an analyst for its new promotion strategy.
Online sales for this Cyber Monday are expected to total $3 billion for the first time, a 12% increase from a year ago, the digital marketing and media firm Adobe Systems Inc. predicts.
If you missed out on Black Friday deals, don’t worry – this year, it looks like the entire week after Thanksgiving is “Black Friday”.
“As an industry we need to solve this mobile problem as it’s clearly not getting better even though retailers have invested substantially in this area over the previous year”, Scot Wingo, ChannelAdvisor’s executive chairman, said in an e-mail.
Past year it said it found overall shopper traffic on Black Friday fell 14 percent, but that the average shopper spending rose 1.9 percent.
This year a higher percentage of women than men intend to shop online on Black Friday, but men are still more likely than women to be hunting online for bargains on Cyber Monday.
‘There’s a limited capacity for websites to take orders, warehouses to pick goods and for parcel companies to deliver them, ‘ he said. The National Retail Federation estimated 99.8 million shoppers were out for Black Friday today. More specifically, the breakdown was as follows: $368 million spent via iPhone, $180 million via Android phones, $302 million spent via iPads, and $50 million via Android tablets. “Ultimately, while many question the ongoing relevance of Black Friday, it is still the biggest sales day of the year and signals the start of the holiday shopping season”.
Cards Against Humanity, the politically incorrect party game, took its own irreverent approach to Black Friday this year. More specifically, $1.73 billion was spent on Thanksgiving and $2.74 billion was spent online on Black Friday, further showing how the one-day shopping event has become a two-day affair. But in a sign that consumers were mostly grabbing deals, doorbuster deals accounted for 40% of all online sales.
Black Friday saw 35.3% of sales on mobile, IBM said.
Online sales were up by double digits, according to data released on Saturday.
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She said discounting levels online averaged 26 and 24 percent on both days respectively, and remained similar to last year’s levels.
