Check out Kendrick Lamar’s new Reebok sneakers below. The hip hop artist from Compton just released his latest collaboration with Reebok, a classic Reebok Ventilator that are slightly mismatched.
Advertisement
Kendrick Lamar continues to push for peace amongst gangs.
Kendrick Lamar has developed a close relationship with Reebok, appearing in three ads for the clothing brand.
With a neutral toned suede upper and gum outsole serving as a base, that point is made well but it’s fully driven home by the words “red” and “blue” on the heel of each sneaker – to signify the Bloods and Crips of course. The “Red” and “Blue” motif is a reference to the gang culture in Compton while the tongue tabs that say “NEUTRAL” speak to a more unifying theme than the red and blue labeling may suggest at first glance. Both colors are also represented on the cover of his “i” single.
Advertisement
There’s no word on a U.S. release yet but Europe should start seeing the collaboration in stores on July 18th for €130 Euro (around $142). Again, Rivera should take note of Lamar’s advocacy for peace in his newest endeavor, rather than incitements to violence. Sneakers were a big part of his childhood, as they are for so many young black men.
