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Reliance Jio data to be priced at 90% below market rate

Mukesh Ambani, Chairman, Reliance Industries Ltd. with his wife Nita Ambani and son Akash Ambani arrives for the company’s annual general meeting in Mumbai.

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India’s Reliance Jio Infocomm has revealed plans to finally officially launch mobile services on Monday, offering free voice calls and heavily discounted mobile data services compared to current market prices.

He said roaming charges will also be nil across India for Jio customers. The users of the Jio sim can avail incredible offers on data packs as well as on the voice calls.

Idea Cellular shares plunged 10.50% to Rs 83.70, Anil Ambani’s Reliance Communications tumbled 8.8% to Rs 49.15 and Bharti Airtel slipped 6.4% to Rs 310.70.

The carriers, along with Vodafone Group Plc’s unlisted Indian unit, have been bracing for months for the entry of Jio as a new competitor. The first being that the customer should pay for only voice or data, secondly data must be affordable and finally, pricing structure should be simple.

“It’s a pain for the existing telecom companies”. Jio price starting from Rs19 ofr occasional data user to monthly Rs149 plan for light data user. He said the free domestic voice calls will also come with free roaming while global ones too will be affordable.

Reliance Industries (RIL) on Friday asked incumbent telecom service providers to provide adequate interconnect points in their network to ensure calls from Jio subscribers go through to their users, and said it will begin reporting operator-wise call failures on its web site. By mathematics it may be true, but by reasoning, it isn’t as the data usage restriction is by per day but not a month.

“Jio is rolling out Wi-Fi hotspots across India”.

Ambani has said he plans to provide improved mobile phone services and help transform India’s digital ecosystem.

A full-page jacket advertisement of Reliance Jio featuring Prime Minister Narendra Modi in blue jacket appeared on national dailies, “The Times of India” and ‘Hindustan Times’.

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He had also called Jio a “revolutionary” step to realise India’s digital ambitions.

India's richest man unleashes a long-awaited disruption in the country's $50 billion telecom sector