Reliance Jio: Finally, the much-awaited 4G telecom service by Reliance Jio, the telecom arm of business conglomerate Reliance Industries limited has been launched yesterday exclusively for its group employees. Shah Rukh Khan, who will be brand ambassador of Reliance Jio entertained the audience at the function and A R Rahman also performed at the function.
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“My team is of the sample size of India”, Mukesh Ambani, Chairman, Reliance Industries told the top leadership of the company, explaining the rationale of an employee launch on 27 December, distinct from a commercial one to be followed later.
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“India is ranked around 150 in internet and mobile broadband penetration out of 230 countries”.
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Nita Ambani, RIL Board Member and wife of Chairman & MD Mukesh Ambani, performs Ganesh Vandana. “I want all of you to take 5 things back: digital life, connected intelligence, Jio life, Jio together and Jio celebration”, he stated. Even though it is now restricted for Reliance employees and is likely to go public by March 2016, it will be an ambitious project for Reliance and also expected to give more power to the existing 4G services in the country. Bollywood superstar Shah Rukh Khan is also seen clicking Selfies with Mukesh Ambani and the Ambani Family.
Since Reliance Jio will be largely targeting data customers who tend to spend around Rs 300-500 per month on average, 100 mln users will translate to a revenue of Rs 40,000 cr per year. Nothing is being left to chances. “It is a glowing testimony to the company’s commitment to provide consumers with an exhaustively tried and tested, highest quality digital services”, said a company executive on the condition of anonymity.
Reliance Jio Infocomm did not invite journalists to cover the event. Already, a pan-India launch of 4G services has been done by the market leader Bharti Airtel.
In their telecom partnership, Anil’s Reliance Communications will access 4G mobile networks of Jio, which, in turn, can use the former’s 2G and 3G networks when needed. It has spectrum in the 2,300MHz band across all 22 circles, in the 1,800MHz band across 18 circles, and in the 800MHz band across 10 circles. For instance, the analysts claim to have experienced peak download speed of 70 Mbps on most occasions and in the 15-30 Mbps range while on the move.
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Reliance plans to supply its providers by way of an all-LTE (Long Term Evolution) community- its voice providers will probably be via the so-referred to as VoLTE (voice over LTE).
