The company, which is already the world’s largest social media site, reported it gained 60 million new monthly active users in the third quarter, bringing its global users to 1.55 billion. Analysts had a consensus revenue estimate of $4.37 billion for the quarter. But costs rose less sharply this past quarter – by 68 percent, compared to 82 percent in the second quarter – and net profit was up again.
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While capital expenditures for the third quarter of 2015 were $780 million, cash and cash equivalents and marketable securities were $15.83 billion at the end of the third quarter of 2015, the statement read. For a company founded by a teenager that’s on the cusp of celebrating its 12th anniversary, Facebook has demonstrated impressive staying power.
In mobile, Facebook’s share of digital ad revenues this year is expected to be around 17.4% in a market worth a few $72 billion.
Facebook had 1.55 billion monthly active users as of September 30, up 14 percent from the year before; about 1.39 billion used the service on mobile devices. Advertising makes up nearly all of Facebook’s income. On average, users are collectively logging eight billion views each day.
For the first time, one billion people now check their Facebook news feed every day.
“Their core mobile-advertising business is still very strong and has a lot of runway”, Josh Olson, an analyst at Edward Jones & Co., told Bloomberg.
The stocks of the company increased approximately five percent to $109.34 during the extended trading hours. About 78% of it was through mobile advertising, up from 66% in the third quarter of 2014.
“We had a good quarter and got a lot done”, says Mark Zuckerberg, Facebook founder and CEO.
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“As it matures they continue to prove they cannot only effectively monetize businesses and advertising partners but they have products and services that bring significant value to users”, said Brian Blau, research director, personal technologies at research firm Gartner Inc.
