Beyonce also performed at the awards along with Britney Spears, Ariana Grande and Nicki Minaj, and Rihanna who was given the Vanguard Award to honour her career in music.
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She didn’t just do a song. The rapper gave a heartfelt introduction for the award victor who he has been rumored to have a romantic relationship with.
On Facebook, which has become more aggressive promoting video in the past year, there were 45.8 million streams of VMA material on Sunday, compared to 4.4 million in 2015, MTV said. You know, like people come up to me like man, that’s right.
He then summed the whole thing up by saying he has been in love with her since he was only 22 years old.
The Formation hitmaker picked up several trophies at the prizegiving, including the coveted Video of the Year title, for her Lemonade album and short film, but she was also a clear fashion champion on the night, switching into a total of six outfits throughout the event.
But he did manage to make it to the stage to present Rihanna with her sole award where he got everyone gossiping about the exact nature of their relationship: ‘She succeeds by doing something which no one in this industry does, which is be herself.
As for the awards, Beyonce won video of the year for “Formation” and best female video for “Hold Up”.
After West’s speech, he introduced his music video for “Fade” featuring singer Teyana Taylor, who is signed to West’s GOOD Music label. “Violets are blue. Beyoncé and Blue are better than you”, while another wrote: “Beyoncé and Blue Ivy are the cutest mother-daughter duo…the Vma red carpet pics are adorable”.
The show is returning to New York City on Sunday, where Beyoncé is the leading nominee with 11, though it’s not confirmed if she will or won’t attend the show.
Other presenters include Alicia Keys, Puff Daddy and four of the Final Five gymnasts – Simone Biles, Aly Raisman, Laurie Hernandez and Madison Kocian (Gabby Douglas was hospitalised for a mouth infection).
David Bowie – who succumbed to cancer on 10 January – received four nominations for Lazarus and won best art direction. The music video, which shows him looking frail in bed with bandaged eyes, was released just days before the icon’s January 10 death.
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But perhaps the biggest feat MTV accomplished was making us actually want to watch a music video.
