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Rihanna launches new fashion collection for Puma

The black, platformed “sneaker boots”, which feature PUMA branding and chrome chains around the upper ankle, will retail for $350, and they’re now available here, alongside plenty of new Rihanna x PUMA apparel and accessories that just dropped today.

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As creative director of Puma, it’s no surprise that her debut collection is being swept off the shelves just hours after RiRi cut the ribbon.

Unlike past pop-ups by Kanye West and RiRi’s rumored beau Drake, the Fenty x Puma pop-up will be open for several weeks (until September 25), which is likely the reason for the low initial turn out. The collection includes over-sized crew neck tees, kimono track jackets, laced sweatpants, terry cotton chokers and much more that feature vibrant Japanese detailing.

If you can’t make it to one of the pop-up shops in L.A. (8380 Melrose Ave.) or NYC, you can shop the collection online.

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The pop star launched the autumn/winter 2016 Fenty Puma by Rihanna line on Tuesday at Foot Locker in New York City.

SLIDE INTO FALL Rihanna's Fenty x Puma faux-fur slides