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Rolls-Royce to cease production of the Phantom VII in 2016

Rolls-Royce has announced that 2016 is the a year ago of production for the current-generation Phantom.

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Rolls hasn’t talked pricing yet for the Zenith, but if the basic Phantom crests $400,000, rest assured this will be a bit more; that said, as far as collectibles go, Rolls-Royce makes some good ones.

The current-gen Rolls-Royce Phantom is going out of production this year, and to help celebrate its success the company is planning a special edition variant called the Zenith. This announcement follows the recent news that Rolls-Royce Motor Cars has begun testing its all-new aluminium architecture, which will underpin every future Rolls-Royces arriving in-market from early 2018.

“I am proud to announce that a new Phantom is on the way”, explains RR boss Torsten Mueller-Oetvoes, “a contemporary and lovely Phantom enhanced with cutting-edge technologies and design innovations”.

Starting November 2015, the very last Phantom Coupe and Drophead Coupe will be built at Goodwood and those models will not be replaced.

Some of the special touches will include “hosting” features for the trunk, laser etching in the armrests, and bespoke treatments for the instrument dials and even the iconic Spirit of Ecstasy figurine.

“As the name promises, Zenith will be the pinnacle; the best of its kind; the highest standard achievable by which everything else is judged”, comments Director of Design, Giles Taylor. The current Phantom family consists of the Phantom, Phantom Extended Wheelbase, Phantom Coupe and the Phantom Drophead Coupe.

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A plug-in hybrid version of the Phantom sedan is expected to be part of the lineup. ” Rolls-Royce expects “tremendous demand” for the limited edition models, so we suppose these cars will sell out quickly”. All 50 owners will also receive a “money can not buy” portable memento of the high-end vehicle of their choosing.

Rolls-Royce to say “Adieu” to Phantom VII with Zenith model image