Adele is set to make music history with her album “25”. And here in a big way.
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The singer’s much anticipated follow-up to her 2011 multi-award winning album 21, 25 sold more than 2.4 million copies in just over three days, smashing the single-week United States album sales record, according to Billboard magazine and Nielsen.
It’s only the second album to sell more than 2 million copies in a week.
And 25 isn’t done climbing yet. (Its full-week sales will be reported on November 29.) Already, the record had managed to knock out all others as the best-selling album of 2015.
Her album, which features songs that are different in nature from what some people might have expected of Adele while still having her core vocals, has been receiving near unanimous praise from critic.
Like Swift, Adele and her independent record company XL Recordings made a decision to withhold “25” from streaming platforms such as Apple Inc s Apple Music service, privately owned Spotify and Google Play.
Besides ‘N Sync, 27-year-old Londoner Adele, pictured left, would cruise past the two fastest-selling albums of the digital music era – Eminem’s The Eminem Show (2002) and Taylor Swift’s 1989 last year.
Adele’s latest album, “25”, smashed a seemingly even more impervious record after just a few days on store shelves.
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But he did feel the sting of losing that long-held record and his relevancy: “Records are always meant to be broken, but with technology and current music business model, I thought this one would be tough to beat”. But her success likely owes more to the fact that Adele is a rare artist whose appeal crosses genres and fan demographics. While these streamers have a potential to boost the album’s popularity, it also risks that issues in exacting the definite sales and royalties paid to the artist.
