Samsung has teamed up with the celebrated Paris designers Ronan and Erwan Bouroullec for a highly stylized TV, the Serif, aimed at the high-end interior design market. This is a TV that can sit on a flat surface, and that can hold vases, books, or other decorative objects on top. So, with all that criteria in mind, they crafted the Serif TV.
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TV models nowadays only have the small plastic stand which lets users set it up on cabinets and small tables, much like newer desktop monitors.
Erwan Bouroullec commented that ideas from furniture design and high technology were combined together so that the TV could naturally blend into living spaces. The three TVs are initially launching in Europe from the beginning of November, but Samsung has yet to confirm whether they’ll set foot on Australian shores. It also sports a “woven fabric panel” that conceals the wires and ports on the back of the TV. They have also been exhibited in several museums, including the Design Museum in London and the Arts Décoratifs in Paris.
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The TV is the first electronic device designed by the Bouroullec brothers. Now, TV models become skinnier and are designed to be attached to walls. The TV will be available in dark blue, ivory white, and red. It will come in three different sizes – 40, 30 and 24 inches – with a price tag of about 1,200 euros (US$1,900) for the largest model. It partnered with Giorgio Armani in 2008 for the Armani/Samsung LCD TV, then with artist Yves Béhar in 2009 for the abstract, high-tech installation “Anima Terra” at the Art Institute of Chicago, and again with Yves Béhar earlier this year for an 82-inch, extra-wide-screen curved SUHD TV.
