“Yet these guerrilla marketers believe they are above the law when it comes to blighting our city and we will take a strong stand against them”, said San Francisco Public Works Director Mohammed Nuru.
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Herrera sent a strongly worded letter to Def Jam Records and Universal Music Group today, promising swift action in pursuit of a graffiti abatement.
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The graffiti was meant to promote Bieber’s newest album, which was released on November 13, but has remained on the streets more than a month later. If you would like to discuss another topic, look for a relevant article.
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Herrera can pursue civil penalties of up to $2,500 for each violation, plus restitution for fees and costs, Fox News reported.
“Our sidewalks in San Francisco are not canvasses for corporate advertising, and we have made that clear”. But Herrera goes a little overboard in accusing the record labels of endangering pedestrians with flashy distractions and, in even more of a stretch, goes full broken-windows-policing with a claim that teen Beliebers will see that “likeminded lawlessness and contempt for public property are condoned and encouraged by its beneficiaries”.
SAN FRANCISCO (AP) – San Francisco’s city attorney is demanding that Justin Bieber’s music publisher help determine who is responsible for sidewalk graffiti promoting the pop star’s latest album.
So far, there has been no response to Herrera’s open letter from Bieber’s camp. Herrera’s letter said he’s working with the Board of Supervisors on legislation to “substantially enhance civil penalties” for illegal guerilla marketing tactics, and Supervisor Aaron Peskin already has begun drafting it.
“This prohibited marketing practice illegally exploits our City’s walkable neighborhoods”, wrote Herrera.
Ian Kerr, a sales associate with advertising firm OUTFRONT Media, said advertising on a San Francisco bus shelter could cost around $400 for a four-week period, while a highway-side billboard could cost anywhere between $25,000 and $50,000.
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Objective is the first album in three years for Bieber, after a period in which he became better known for off-stage legal issues including a vandalism charge for throwing eggs at a neighbor’s house in an upscale part of the Los Angeles area.
