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Scalpers, subdued fanfare welcome Apple’s sold out iPhone 7

Lines of people began forming outside of the Palo Alto Apple store Thursday night in anticipation of the new iPhone hitting the shelves.

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Even in Sydney, the iPhone apple store has handed AUS$100 gift card to everyone in the waiting line as an apology because the store was unable to avail them with an iPhone 7 plus.

Apple is releasing the phones, which are water resistant and feature beefed-up cameras, in more than 25 countries around the world. Apple’s incentive: Earlier this year, the company posted its first quarterly revenue drop in more than a decade.

The shortage of the larger iPhone 7 Plus model has not discouraged Apple fanatics, as customers have still settled for the entry level iPhone 7 model or have gone with a different color to avoid missing out the opportunity of becoming the first few lucky owners of the latest generation iPhone model.

Apple underestimated the demand for its upcoming iPhone 7 Plus, especially the Jet Black model which has been the most sought after iPhone model since it got up for pre-order.

The Street is hard at work this morning compiling its best guesses as to how Apple (AAPL) is doing with its retail debut today of the iPhone 7. “I always upgrade my phone when they change the number”, he said.

The iPhone 7 Plus does have a Dual camera, compared to the previous iPhones which had a single camera.

“From Steve Jobs to Tim Cook, Apple has never had any marketing strategy tailor-made for China”, said Zhou Zhanggui, a Beijing-based strategic consultant.

But, that doesn’t mean you can’t book iPhone 7 Plus or Jet Black of iPhone 7. At time of publication, the reservation page for the iPhone 7 was out of commission.

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Tired but elated, Barsoum charged into the store at 8 a.m.to the cheers of Apple staff. However, if you are not willing to compromise your choice of the Jet Black variant of iPhone 7, you will have to wait either for five to six weeks for iPhone 7 or until November in the case of iPhone 7 Plus. Otherwise, maybe consider buying something like a normal Galaxy 7 or (non-jet black) iPhone 7.

First customers hold their new iPhone 7 as they leave Apple's flagship store in Sydney on 16 September 2016