Unlike spotlight deals, however, these appear to be limited in quantity, with a progress bar for each item showing potential buyers how much of the stock has already been claimed.
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Amazon said the Fire TV stick, which was on sale for $15 off at $25, was the top seller of the day. Those deals will be good through the end of July, Amazon announced.
Online shoppers, take your marks – it’s Amazon Prime Day.
This is Amazon’s second Black-Friday-in-July flash sale. While MKM Partner expects Prime Day sales to double on year-over-year (YoY) basis to $750-800 million, Citigroup believes that the company will cross hit the $1 billion mark in sales this year. And only on Amazon, exclusively for Prime members. Amazon says it has worked with its vendors to increase supply this year. “You have claimed this deal”.
The event to be held today, would effectively serve as a test of whether the deals bonanza could become a regular ritual for shoppers to attract new Prime members and ring up big sales.
While the best Prime Day deals did rival those on Black Friday in 2015, many of Amazon’s most popular products weren’t included in Prime Day deals, according to data from Chicago-based Market Track.
Amazon says its Prime Day – a 24-hour shopping stunt with free shipping on more than 100,000 deals from brands of all sizes in almost every product category it carries – will be bigger and better than last year’s inaugural event.
Amazon faced a backlash on social media during last year’s Prime Day event – with the hashtag #PrimeDayFail trending – after many members complained about a lack of in-demand deals and items selling out too quickly. Ahead, the best sneaker deals Prime Day has to offer.
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Wal-Mart launched competing deals during last year’s Prime Day, but this year the discounts are even deeper. Wal-Mart has cut prices throughout the month on many products online. In addition to the bigger deals, over 30 percent of the Lightning Deals come from Amazon sellers and small businesses.
