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Kids used to sit in front of living room television sets every morning to catch Oscar the Grouch and Cookie Monster. KMUW’s Carla Eckels checks out what that means for Wichita viewers…
“It’s the ideal partnership for us to lean into, and we did”, he said. Episodes will become available to PBS stations and websites nine months after they’re on HBO. No financial terms were disclosed. An additional educational series will also be developed, the companies said. “Sesame Workshop has had flirtations with cable before”.
Here are more details about the deal. With this deal, Sesame Workshop now has the budget to produce twice as much content compared to previous seasons. New episodes will start airing on HBO as early as this fall.
Sesame Street is primarily funded through licensing revenue while only 10% of funding came from the PBS network.
Looking to Tony Soprano for inspiration, one tweeter reimagined what the show’s famous spelling lessons may be like following the historic move. (The stations previously had to license the episodes.) But some skeptics of the deal are already wondering what will happen at the end of the five-year period.
“There was no way they could step up and make that gap up”, Dunn said.
Yes, if you want new episodes immediately.
Sesame Street’s next five seasons will now be available on all of HBO’s various platforms, which includes HBO, HBO GO, and the standalone HBO Now.
And HBO has been working to keep up with other streaming services such as Amazon and Netflix that already offer plenty of children’s shows.
As for HBO, the partnership gives the network a pretty substantial piece of children’s programming that could be a great way to push tentative families toward an HBO subscription. Now it has an infusion of cash from HBO, and can ramp up again.
PBS has always been home to Sesame Street, but now things are changing.
Davis believes the PTC’s argument is specious because of the evergreen nature of children’s programming.
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“If HBO is the corporate partner that can fund that and help that happen as opposed to their prior relationship with PBS, then that’s the way the chips fall”, says Jon Swallen, Chief Research Officer at Kantar Media. Last season PBS stations were watched by 80 percent of all children ages 2-5, while PBS Kids is also the leader in streaming video.
