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Seth Rogen Pranks Grocery Store Shoppers With Talking Food For ‘Sausage Party’

The R-rated animated movie Sausage Party, which follows food discovering the horrifying truth about what happens when they get purchased by someone, is out in theaters today. But be warned – it looks like a kids’ movie, but it’s definitely not. After getting separated from each other in a nasty shopping cart spill (played out in a hilarious Saving Private Ryan Normandy spoof), the two try to reunite while avoiding the villainous Douche (Nick Kroll, channelling his Bobby Bottleservice character from The Kroll Show) who had his douche nozzle damaged in the same cart mishap. Most of the film is a trip around the grocery store, with a couple of detours outside; the voices are provided by Rogen’s usual company of buddies (Jonah Hill, James Franco, Michael Cera, Bill Hader, Danny McBride, Craig Robinson, etc.).

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There also seems to be have been a conscious effort to avoid pop culture references (the aforementioned Private Ryan reference being the only exception I can think of), which is often where some of the best Rogen/Goldberg lines come from.

What would you do if confronted with a talking melon?

The film’s world is a grocery store, where all of the food items stay in their packages and dream of “the great beyond” (outside the store) where they’ll one day be taken by “the gods” (the store’s human customers); they’re all unaware that one day they’ll be cooked and eaten. Chief among them is a package of hot dogs, which is never referred to as hot dogs or wieners, but as sausages, and these all-boy sausages have one thing on their one-track minds, if you get my drift, and it involves the all-girl buns. It turns out it was simply because the film was animated. As a result, the animation is nearly as crude as the humour.

Sausage Party is directed by Conrad Vernon (Shrek 2, Monsters vs. Aliens) and Greg Tiernan (various Thomas & Friends). And on top of all the raunch, Sausage Party positions itself as an elaborate, somewhat incongruous allegory about atheism and organized religion.

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'Sausage Party.    Sony