Its goal is simply to encourage people to support their local businesses, the ones that help bring people into smaller downtown areas day in and day out.
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American Express launched the campaign nationally to get people to patronize local businesses on the Saturday after Thanksgiving – between Black Friday and Cyber Monday. Share it on social media with the hashtags #BBB and #ShopSmall and tell the world why you love small businesses. “Supporting us, supports them”, said Gallagher.
So avoid those crowded malls, and head out to shop in a place you can really call home – your local downtowns!
As Neighborhood Champion for Joliet, Joliet Downtown Partnership is in charge of distributing “swag” promoting the day.
If you’re dreading mall madness, be sure to take part in small business Saturday, happening Saturday, November 28th. “Our customers want to come back and see us, and they know our merchandise, and they know they can pull up to the door and park and we’re here to service them”. It said that 55% of consumers in the US are aware of Small Business Saturday.
The chamber will give official Shop Small tote bags to the first 200 shoppers. “As a small business owner, it does your heart good because you’re working pretty hard”, Lagomarcino said.
Martinez said the challenge will be getting people to shop instead of watch the Iron Bowl.
Small Business Saturday is also a way to recognize the accomplishments and contributions of small companies in the Untied States.
Small Business Saturday has become a fixture of the frenzied holiday shopping season.
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“When you buy local, that money, most of that money, stays within the community, and so you’re really helping your local economy”, said Vicki Bahr, co-owner of Kitsch in Norfolk.
