“This year, we saw Black Friday ads emerge before Halloween”, he said, and in-store sales were bigger in the days leading up to Black Friday, “which is a result of retailers successfully elongating the holiday season”.
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Thanksgiving Day and Black Friday accumulated a projected $12.1 billion in combined sales, which is an estimated decrease versus 2014, according to ShopperTrak, a Chicago, Ill.-based company that says it deploys over 70,000 devices across 90 countries and territories to gather consumer behavior insights and location-based analytics.
“It’s nearly the second quarter going on halftime, whereas once upon a time, this was really where the game started”, Shay said on a Sunday conference call with reporters.
According to the survey, 121 million plan to shop online on Cyber Monday, down slightly from the 126.9 million previous year. Neiman Marcus Group, for instance, suffered Web outages on Friday and Saturday, leaving customers frustrated. Thats a slowdown from last years 4.1 percent gain, but above the 2.5 percent average over the past 10 years.
By the end of the day the Centre for Retail Research predicts spending online and in-stores across the entire Black Friday four-day period will hit £3.49 billion, with M astercard going further and predicting United Kingdom consumers will end up spending £5.9bn on all retail sectors (excluding fuel).
Astute shoppers know that Black Friday no longer is just the Friday after Thanksgiving.
Retailers have been touting online deals since the beginning of November.
Online shoppers outnumbered their brick-and- mortar counterparts during USA retailers’ pivotal Black Friday weekend, underscoring the challenges facing American malls this holiday season as Amazon.com exerts more pressure. And, as studies of this past weekend show, the importance of online and mobile shopping and mobile shoppers has never been clearer. Last year, retailers continued Black Friday-level discounts into December, sparking a buying rush in the week before Christmas.
That data confirms that brands don’t need to have employees show up to stores to generate holiday sales on Thanksgiving Day – they can simply offer discounts online. Retailers this year also offered deals before and after Thanksgiving, softening the impact of Black Friday specials.
Christ Christopher, the director of consumer economics at IHS, told the Associated Press he expected online sales to jump more than 11.7% this year, equaling out to approximately $95 billion.
A survey released Sunday said people are shopping online more.
“Secondly, it is hamstrung by its own name – primarily making it an online only shopping day”.
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Egonidis says Black Friday has been a “great way” to move existing stock as well as get his business in front of new customers. Amazon reported a record figure on Friday, outlaying the sales figure of more than 7.4 million items ordered. Both of these products were on Target’s Top Ten Best Selling items list for holiday sales.
