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Small but powerful, Apple’s new iPhone 5 SE packs a punch

The camera has been given a big upgrade over the 12.9-inch iPad Pro, with the newer model sporting a 12-megapixel camera that’s as good as the one inside the iPhone 6S and the iPhone 6S Plus – if taking a photo with your tablet is considered a social faux pas, then no one told Apple.

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The iPhone 6S on the other hand is a no-compromise flagship, so it’s packed full of features, including a larger 4.7-inch screen with innovative pressure-sensitive 3D Touch smarts. It is a first look at the iPhone SE, iPad Pro and the new Apple Watch. The Apple Watch got a price cut, and will now start at $299, down from $349; it will also come with new wristbands made of woven nylon.

With two recent biopics to its founder’s name, an ongoing battle with the Federal Bureau of Investigation over your digital privacy and an elaborate sci-fi reality in which dorky tech-loving dads get to play Jesus on enormous stages for a bunch more devout members of the tech dorkdom, we tend to expect a lot from Apple.

– iPhone SE will be available in early April in Albania, Andorra, Austria, Bahrain, Belgium, Bosnia, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, Greece, Guernsey, Jersey, Hungary, Iceland, India, Ireland, Isle of Man, Italy, Kosovo, Kuwait, Latvia, Liechtenstein, Lithuania, Luxembourg, Macedonia, Maldives, Malta, Monaco, Netherlands, Norway, Poland, Portugal, Romania, Russia, Saudi Arabia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Taiwan, Turkey and UAE.

Kiwis can order the new phone from Thursday, 24 March, with availability beginning 31 March. In other scenarios as well the iPhone SE is listed to last the same as, and in many cases longer than, the iPhone 6. But most importantly, size does matter in the case of the iPhone SE and if you’re trying to avoid stuffing a brick into the pocket of your skinny jeans, this is probably the new phone for you.

If the iPhone SE is a success (and if the 5S was still doing that well despite its age, the SE nearly certainly will be), the same thing is likely to happen.

The device is aimed at consumers who are yet to upgrade to the bigger-screen iPhone 6 models that have been introduced over the past two years. Features include support for iTouch and Apple Pay.

The iPhone SE is essentially the same as the iPhone 5/5s in terms of design, but features iPhone 6s specs on the inside.

The iPhone SE is here, but don’t ditch your trusty Android yet.

The iPhone SE costs £359 for a SIM free 16GB model, rising to £459 for a SIM free 64GB model.

The starting price is well below the US$649 (RM2,619) for the current top iPhone model without a contract, which is beyond the reach of many.

The 4-inch phone has numerous features of the newest iPhone 6s, but packs them into a body that looks nearly identical to the years old iPhone 5. They amounted to simply selling older models at discounted prices or with a new name. At the event, Apple announced that with the new software you can verbally command Siri to search for a specific movie or enter in a password with just your voice. Apple launched the smartwatch to great fanfare past year, although it has yet to win a big following. On Oct. 23, 2001, Apple announced the launch of the iPod, the MP3 device that changed the way people listened to music.

“I think US$399 seems not very attractive compared with [a] US$499 iPhone 6 to the middle-end clients”, said Rosenblatt Securities’ Jun Zhang.

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Federal magistrate Sheri Pym, who issued the order, will hear arguments from both sides in a Riverside, California, courtroom on Tuesday.

Greg Joswiak vice president of iOS iPad and iPhone product marketing announces the new iPhone SE at Apple headquarters Monday