The app itself will still be called Snapchat, but the company, with their newly launched line of video-enabled sunglasses, is more than what it once was. It’s a pair of sunglasses with a 115-degree angle lens that, with a single tap, can record up to 10 seconds of video. Spectacles will be sunglasses with a video camera that allows you to create Memories. “We’re going to take a slow approach to rolling them out”, Spiegel told The Wall Street Journal. We were walking through the woods, stepping over logs, looking up at the lovely trees.
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“When I got the footage back I could see my memory, through my eyes”.
If there was one thing that made people livid about Glass, it’s the idea that they might’ve been filmed or photographed without realizing it was happening. “It was the closest I’d ever come to feeling like I was there again”. At just $130 (or $129.99 to be precise), Snap Inc (Snapchat has officially rebranded, for those wondering) has released their first hardware product.
The move shows Snap has moved past its social media app Snapchat – users upload short video clips that disappear after a period of time – and is looking for new ways of helping people connect. However, don’t expect it to be a permanent item just yet. But the key feature here, says WIRED, is the outward light that gives people the heads-up that they’re being recorded.
With a successful app already under their belts, we won’t be surprised if this sells out on the first day. Since their only goal is to capture short videos, Snap’s Spectacles will only cost about $130.
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Spectacles, expected to be in limited supply when they hit the market, would put pressure on GoPro, whose mini-cameras are created to let people capture video of endeavors from personal perspectives. The video is captured in a circular format but, as demonstrated in the promotional video, it can be view in both landscape and portrait on phones. Unlike the failed experiment of Google Glass (and its pricey cost), Spectacles may be something you start seeing your friends and even yourself buy and use.
