Snapchat gained its popularity for its messaging app and fun filters that many users have embraced. The company had described in a blog post about the wearable, “sunglasses with an integrated video camera that makes it easy to create Memories”.
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As for pricing and availability, Snap said the sunglasses will be produced in small quantities and are priced at US$130 (S$180). After fully powering the case, it can transfer four full charges to the glasses. Unlike Google Glass, which was essentially a rather expensive (and unattractive) computer for your face that happened to also include video-recording features, Snap’s Spectacles cost less than a pair of designer sunglasses and function for one goal and one objective only: to capture short videos for your Snapchat.
Social media app Snapchat is introducing video-recording glasses called Spectacles and is changing its company name to incorporate the new product. The glasses can also store videos themselves until users come back into wireless range of their phone. After five years the company chose to change its name to Snap Inc. “And when I got the footage back and watched it, I could see my own memory, through my own eyes-it was unbelievable”, he told WSJ.
Spectacles cameras take video from the outlook of wearers, claim a 115-degree field of view. According to Evan Spiegel, CEO of Snapchat, “Snapchat smart glasses that shoot first-person will arrive this fall”. For video, it can record 10 seconds at a time.
Snap estimates it has more than 100 million users globally of the service for sending videos, images and text messages which vanish after being viewed. Given the electronic nature of the sunnies, you probably shouldn’t wear them in the pool, and maybe not even when it’s raining – we don’t yet know if they’re waterproof.
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Carolina Milanesi, a consumer technology analyst at Creative Strategies, while commenting on the various aspects Spectacles, has said, “If you look at the kinds of glasses millennials wear, the design is very “in”.
