To this end, Sony has announced that it is establishing Sony Semiconductor Solutions Corporation to reinforce one of the more successful parts of its overall business.
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Sony has since established a new company for their image sensor business called Sony Semiconductor Solutions and it will be responsible for manufacturing their semiconductors and image sensors.
Sony Semiconductor Solutions Corp. will begin operating in April and be led by Terushi Shimizu, now second-in-charge for the devices segment. The aim of this approach is “to more rapidly adapt to their respective changing market environments and generate sustained growth”.
As mid-range devices increasingly switch to Sony sensors, the company has announced that it will invest a further 45 billion yen ($374 million) this year to increase production capacity.
Sony Semiconductor Corporation (President: Yasuhiro Ueda) and Sony LSI Design Inc.
In the battery business, Sony Energy Devices Corporation will continue to engage in integrated business and manufacturing operations.
Unfortunately, Sony’s new core businesses like gaming console, mobile, movies and music will have to become profitable by themselves and not to rely on other more lucrative divisions. It will remain focused on reinforcing business operations and enhancing product competitiveness, in order to maximize opportunities for expansion in the growing battery market, and enhance its ability to generate profit.
Currently, the devices division of Sony houses the image sensor business, battery and storage media arms.
“The aim of these measures is to ensure clearly attributable accountability and responsibility from the perspective of shareholders”, the company said in a statement.
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Spinning its image sensor business off is by no means an unprecedented move from Sony.
