What do Flipkart, Amazon and Snapdeal have in common?
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Now there’s one more thing.
Customers can walk into the offline stores and physically examine the products before placing the order on the Flipkart app, according to a Times of India report.
However with this the company is certainly expecting to perk up their sales even in the rural areas of the country. The Galaxy J5 is available on Amazon India, and Motorola’s phones are not exclusive to Flipkart since September, The Asus ZenFone 2 is not longer an online exclusive, while the Nexus 6 is available on the Google Play store. While the company will have such stores in big cities, it sees the bigger opportunity among customers in tier-3 and -4 towns. Amazon has attributed a majority of its new customers to tier II and tier III cities.
Flipkart is under no circumstances a pioneer in assisted e-commerce. “This unique “online and offline synergy” will offer customers the best of both worlds – the convenience of online retail and the touch and feel in-store experience of offline retail”. “This is focused primarily at locations the place on-line purchasing continues to be catching up”. The customers shall opt the location of the delivery, the order can be received either at the door step or can be collected at the rectal store.
Earlier this month, Snapdeal had announced the launch of its omni-channel platform.
Through this platform, customers shopping on Snapdeal can conveniently discover and purchase products online, while also availing on real world services like demonstration, installation, or returning the purchase to a nearby physical store.
Snapdeal’s omni channel platform, called Janus, has tied up with leading brands, large format retailers, small businesses and technology start-ups.
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By taking the demand of smart phones in the online sector in the account, the company has initiated the project by introducing only mobile phone in the offline sector as well.
