Company CEO Daniel Ek teased followers with the new milestone on Twitter, saying in a tweet that ’40 is the new 30.
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A spokeswoman for the group confirmed to AFP that he was referring to paying subscribers.
The hugely popular and widely successful music streaming app, Spotify, has been around for over a decade but only launched its mobile app in 2011.
Spotify is accelerating away, although a more Apple-positive take on the situation is that it took Apple Music a year to reach the same subscribers total (15 million) that took Spotify just over six years to reach. Spotify has been working on converting free users into paying ones, something that reportedly has included talks about giving premium users more perks over free ones, and it comes at a time when big-name premium competitors are vying for customers. Spotify, which is planning to offer both a free tier and a paid tier at approximately $10/month, is well-placed to expand in the region. It’s hoping that live video of sports and other events will help stimulate more interest in its service. While exclusives have certainly raised the profile of Apple Music (and of Tidal, which is now going through its own growing pains), Spotify’s rapid recruitment of new, paying listeners suggests that content available only in one place may not be the audience builder some believed. Early March in his observatory in the music industry in France, SNEP stressed the new course taken by streaming 3 million subscribers and 100 million euros in turnover in 2015.
Can Spotify Survive the Impending Storm As It Prepares to Go Public?
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