The first showings of the seventh Star Wars movie generated 47% of its USA preview grosses from 3D screenings, including $5.7 millions from 391 Imax screens, almost doubling the previous record.
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The movie is sure to make millions this weekend, and there are multiple showtimes at theaters from Vero Beach to Stuart where you can check out what is poised to be the biggest movie of the year.
The latest Star Wars installment earned $57 million during the Thursday night previews, and according to The Hollywood Reporter, toppling 2011s Harry Potter and the Deathly Hallows: Part 2 from from the top spot, which drew $43.5 million. The current record for a launch weekend was set in June by Universal’s “Jurassic World” with $208.4 million, followed by 2012’s “The Avengers” at $207.4 million. It could eclipse the worldwide opening weekend record of $316.1 million, set again by “Jurassic World”. The light saber was passed from one generation to another with a mix of new and old, as “The Force Awakens” marks a new beginning for a franchise that began nearly four decades ago.
There are two important through-lines in the Star Wars mythos: the sins of the father theme established in Empire Strikes Back and concluded in Return Of The Jedi, and the idea of Luke Skywalker as being torn between the legacy of Obi-Wan Kenobi, the father he never had, and Anakin Skywalker/Darth Vader, the father he never knew.
Star your day the arbitrary way with this tenuous-at-best “Star Wars”-Cinnamon Toast Crunch partnership!” Then debit them for charging $36 for it.
As Darth Vader would say, “impressive…”
The score for Star Wars: The Force Awakens by John Williams is officially available now, in conjunction with the film’s release.
But so far, “The Force Awakens” is attracting the interest of seemingly everyone.
If you find a hair in your Campbell’s soup, don’t be alarmed; that’s real Wookiee.
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The corporate synergy between Star Wars and non-dairy frankencreamer is so obvious we won’t insult your intelligence by discussing it a moment further.
